case study Essay - 774 Words

Summary: The ally bank launched in 2009, when the market is at worst time possible but that time everyone is looking forward for a new brand and ally bank came up with creative idea was simple to build a better bank for customer rights. GMAC officially changed its name to â€Å"Ally Bank†. Ally bank comes up in market with a large customer and success rate of small business. They gave customer the online banking service that is extending its services due to that there is a less overhead but interest rates are higher as compared to other competitors. They provide the mobile service and social media services to the customers. Ally bank has focused on providing 24/7 customer service. Question and Answer: Question 1: Conduct an internal†¦show more content†¦Money Market Account: There is facility for check card with free ATM transaction but there is limit for six withdrawals per month. Ally bank CD options: There is an offer for no penalty cd, fixed rate cd with no fees for early withdrawals. New account and services: Ally Bank IRA’S: Services provide by ally bank can be managed through IRA. Four year raise your rate cd: Raising the cd rate twice in 4-year duration. Ally perks program: If customer will use debit card, bank will reward some money to the customer. Pop money: Send money any time in the united state through mobile, online account, email address. Bankruptcy- GMAC ResCap : GMAC ResCap, owned by ally financial is a financial services company that focuses on residential loans. In May 15, 2012 Ally launch the company in the bankruptcy. Future focus: Increased the number of customer. Focused on new product and offers to launch. Question 4: Define the pressing issues requiring immediate attention from corporate leaders. What corporate structure makes the best sense in the current situation? What are the reasons behind your position? Answer: Ally bank and its leaders are facing a difficult and challenging issued. The forty percentage customers are target but rest of the customer doesn’t know what the product is. The leaders areShow MoreRelatedCase Studies : A Case Study Approach Essay1157 Words   |  5 PagesA case study is a specific instance that is frequently designed to illustrate a more general principle (Nisbet and Watt, 1984). Hitchock and Hughes (1995) further suggest that the case study approach is particularly valuable when the researcher has little control over evens. Case studies strives to portray ‘what it like’ to be a particular situation, to catch up reality and ‘thick description’ (Geertz, 1973) of participants’ lives experiences of, thoughts about and feelings for a situation. TheyRead MoreCase Study887 Words   |  4 PagesCHAPTER I INTRODUCTION 1.1 Reasons choose the case 1.2 The Problems The problems of this case are: 1. How would you characterize Lincoln Electric’s strategy? 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Gay Marriage Critique Paper - 1016 Words

Jackie Lien English 101 Critique of Bennett’s â€Å"Gay Marriage: Not a Very Good Idea.† Gay Marriage is always an argumentative topic in our society today, or perhaps the most controversial issue in 21st century is the concept of accepting homosexual marriage into our life as a way that we viewed the normal marriage. Gay marriage is always a debatable topic in both political and ethnical ways, because the idea of same sex marriage is against people’s norm. By the definition of Marriage today is different than traditional heterosexual marriage, many people believed that marriage between a man and women is nature. However, Gay marriage advocates also defined the same sex couple marriage as normal trend in today’s society. The United State†¦show more content†¦We may sometimes ask that is the information Bennett used fair to us? Especially when we look the quote that he cited from Sulivan â€Å"Homosexual marriage contract will entail a greater understanding of the need f or â€Å"extramarital outlets.†Ã¢â‚¬  The information he cited is only small portion of the entire same-sex advocacy article, however, Sulivan later argued that homosexual relationship are more sustainable than heterosexual. â€Å"Precisely because there is no institutional model, gay relationships are often sustained more powerfully by genuine commitment.† (202) the reason is that they face fewer consequences if they fail and also the freedom they had gain with lack of the kids. Bennett later cited from the Former Harvard professor E.L.Pattullo that states â€Å"a very substantial number of people are born with the potential to live either straight or gay lives.† (Par 10) the source he cited is credible because the article concluded that many people later changed their view about the homosexuals because of the environments or the nature they have been that gradually lead them to accept the homosexuals. Bennett’s last assertion raises question about whet her a child should be raised by homosexuals or heterosexuals, and he later concluded that it is far better for a child to be raised by mother and father. This is logical argument. 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Critical Response Final Draft Free Essays

Children should have a mind of their own when it comes to their entertainment. At an early age children are called to choose a toy from the isle of the toy store that is labeled and colored accordingly to fit the differences of their sex and not their entertainment needs. Children are not the ones to blame for the belief that every aspect of this world is categorized according to genders because this idea has been in our society for ages and there has always been a debate on this topic. We will write a custom essay sample on Critical Response Final Draft or any similar topic only for you Order Now In Christina Hoff Somers’ article â€Å"You Can Give a Boy a Doll, But You Can’t Make Him Play With It† published on the 6th of December 201 2, in the newspaper The Atlantic she seems to be a firm believer that genders are different, each sex has separate needs and tendencies but remain equal. This is the reason why she opposes to the Swedes who are aiming for uniformity through gender-free catalogues and new stereotype-free preschool called Agile. On the other hand, Peggy Orenstein in her article â€Å"Should the World of Toys Be Gender-Free? Published on the 29th of December 2011 in the newspaper The New York Times, she appears to support cross-sex toys and play activities. Orenstein believes that with cross-sex entertainment it would be easier and beneficial for the children to interact and communicate in the future, due to their shared experiences and that toys should not be separated according to sex. In response to Somers’ main argument I feel that I agree with the points the author is making. Each individual is different by nature; genders have different needs and preferences. Not allowing children to play with toys that suit their personality but rather oblige them to play with something labeled as ender-neutral that will eventually lead into equality is absurd to me because then the children will not learn to have voice of their own but rather a false idea of who they are. To begin with, one point I agree with Somers is as she states it † Men and woman can be different- but equal† (par. ). In other words the author does believe that although genders differ due to biology, as humans they remain equal. The reason agree with her is because the Swedes’ way of achieving a gender neutral environment is by ignoring the differences of the genders and trying to introduce a way of dealing with people as if they are one thing. To make it clearer, when I was young I played with boys as well with girls. We were a team, we played with dolls and with trucks and we l earned each ones needs. The boys helped us build things and as girls we learned them to take care of our baby dolls. This experience made me learn and inhabit that each gender provides something that lacks to the other. When we learn and accept each ones differences that is when we will become equal not by providing kids with a gender-neutral toy catalogue because then uniqueness will not exist. Another point agree that Somers has made is when she opposes to the new preschool Agile, which has removed gender specific items from their curriculum. In Orenstein article she states that † Every experience, every interaction, every activity-when they laugh, cry, learn, play-strengthens some neural circuits at the expense of others, and the younger the child the greater the effect† (par. 10). In other words if the children in Agile are offered an unhealthy, monitored schooling and are forced to get rid of their natural likings which benefits them while rowing up that will lead to † undermine children’s healthy development† (Somers par. 1). Finally, another point which Somers could not have expressed better my opinion on the topic kids and entertainment is † just leave him alone and let him play as he wants† (par. 16). In making this comment, the author says that the criteria on which the object of a child’s entertainment will be chosen by, will not have to do with what gender is the toy addressed to but with what the child’s entertainment needs are at that certain point. For a child to make an unbiased choice about his entertainment, demands an environment which will has raised it up knowing that although toys differ according to gender there is nothing wrong in choosing a toy of your opposite sex and not raise him up in a person who believes otherwise. In other words, † the environment in which children play and grow can encourage a range of aptitudes or foreclose them† (Orenstein par. 11). In conclusion, the reason why I am in favor of Somers is because she accepts that sexes are different but does not believe that creating uniformity will provide us with equality. Accepting each ones differences and who we are is what will provide us with equality. Children should be let alone to explore their own likings without being obliged to be something they are not. Bottom line is that the differences of each human being are what make this world interesting. A world full of same people will lead us to routine. How to cite Critical Response Final Draft, Papers

Rethinking Integrated Marketing Communication †MyAssignmenthelp.com

Question: Discuss about the Rethinking Integrated Marketing Communication. Answer: Introduction Integrated Marketing methods can be defined as the strategy which organizations coordinate their efforts in communication as well as branding their products. According to Belch for communication to work, it has to rely on a variety of disciplines. He outlined the following the disciplines as follows: Direct response, general advertising, Public relations and sales promotion. After the disciplines are bent and combined consistency, clarity and impacts of maximum communication are provided or become the effective outcome (Van Riel Fombrun, 2007). According to the ancient approach to communications relating to marketing, businesses arrange detached campaigns for relations of the press, advertisements, sales promotions and direct marketing. The integrated campaigns use the same tools of communication by which they reinforce each other and improve the effectiveness of marketing. Rising of awareness of a product can which the goal is to generate sales at the end of the day can be done by an advertisement which happens to be a discipline of integrated communication. Through press releases and article featuring the same information is communicated reinforcing the purpose and message intended in the advertisement. Emails or direct emails can be used to follow up inquiries from the advertisement or the campaigns used in the press providing the prospects with more information (Lane Keller, 2001). Telemarketing is used to turn the prospects into customers where by sales are made directly or sales team appointments are made. The effecti ve ways are helpful and have advantages that come with the disciplines. The merits, in turn, help the organization to evaluate the disciplines and models that are useful in the integration of the marketing communication. Integrated Marketing Method is used by Coca- Cola so as to efficiently and effectively communicate with its specific target. The company communication process which might be the all rounded presents the dire need to get in touch with its prospects and customers through creation of links by looking for the customers wherever they are. The plan of communication, in consideration, should be taken in regards to the society, market, the product positioning and the potential.The dire need and will to get close to its customers and consumers and to be a part of their daily life and to get attached to them some kind of ritual activity should lead to provocation of using social marketing and social media via responsibility of the social. Creation of emotions and affiliation feelings towards the esteemed customers should be a priority. Coca Cola should adapt to their same message to their targeted market basing themselves on the values (Holm, 2006). The following are the merits that come with using the Integrated Marketing Communication in a company. Consistency that is creative In a campaign that is integrated, the same creative treatment is featured by the different tools. Repetition of the phrases which are key, headlines and images in every communication it ensures that the existing customers and prospects get a message that is consistent every time they view the elements of the integrated campaign. Consistency which is creative aids in the reinforcement of campaign themes that are basic by elevating the number of times the customers and prospects hear or see the repetitive message (Naik Raman, 2003). Not only is it created within the prospects image at that time but it is recurrent since it appears constantly in the mind of the prospect now and then creating a psychological bond which results to a force of attraction towards the specific product advertised. The consistency in the creative integrated campaigns gets to save money. Adapting the same copy and the same images for media which is different, one reduces the design, copy writing and photography costs. In case the Coca Cola Company is working with external suppliers in communication the fees for the agency for working with a single firm is reduced. Using of specialists agencies from outside not only does it increase the costs but also time-consuming (Duncan Moriarty, 1998). It's cost effective to use the same agency to produce images and designs for the integrated campaign as the process eliminates brokers who not only are out to make profits but may produce work which is not very attractive as compared to the single firm agencies who their intention is to offer good work at a reasonable cost and consume the little time available in order to make good relations. Preference of the customer A campaign that is integrated gives consumers information in a preferable format. Communication integration makes sure that reception of the information is done in all communications (Smith Taylor, 2004). To meet the demands of all customers then the company must be strategically aware of the customers who are busy looking for information on the website by integrating the website content and design to make sure obsolete messages are not existent. Business customers and consumers can instruct or specify the manufacturers how they would want to receive the information of the product through direct message, email, telephone or text. Talking about the possibility of how the customers give specifications of how they would want to receive a product leads the discussion to how Coca Cola besides using the above merits gets to approach the Integration Marketing Communication. Coca-Cola approach to integration campaign takes two major approaches (Thrassou Vrontis, 2009). Inside-out approach The inside out approach is one sided as it only takes the view of the organization and neglects those of the customers. The company preferences are put first and this gives customers or prospects a chance to give their thoughts on the products. Lack of thought on the customer say on the strategies of IMC makes it impossible to attract prospects and at further view makes the existing customers feel unvalued by the company. The strategy deprives the customers their right to have a word in the communication campaign of Coca Cola. The approach is an exhibit of the poor orientation of customers (Stammerjohan, et al, 2005). A company has its own notion makes the customers feel like an outcast and thus the approach is not instrumental in the IMC. The approach of IMC is out to understand the wants and needs of customers. This specific kind of approach makes sure that significant progress is established. In-depth-knowledge on the customer's preferences is made because the organization is accommodative of the customer's requirements which they are ready to fulfill. Coca-Cola creates a relationship with its customers which means it takes the views of the customers and works with them Problem is that Coca-Cola cannot satisfy every customer which brings about the impossibility of catering for all its customers leaving out others. After concentrating on the customers the company then decides on the most cost effective communication and marketing method which is cost effective thus IMC merits are attained in another way (Belch, 2004). Coca has taken up elements of IMC mix that depends on the objectives but not solely on the product and market. Coca Cola IMC mix is of three types that are of mass media. Print Media, banner advertisement, and T.V advertising. The mix of IMC should work in unison in order to deliver a persuasive and consistent message to the audience that is targeted. Advertising: The tool is very important for Coca Cola as for a very big number of consumer's world -wide which it caters for. The building of the image is achieved by advertising which makes the company a globalized company. Advertising possesses characters that make it a unique IMC tool. It is very persuasive in nature and its non-personal. The two unique characteristics help the tool cater for every bodys needs without seclusion or segregation. Through it dissemination through media the Coca Cola company advocates for it since it is a cheap way of getting the intended message to its targeted consumers. By using a slogan Coca Cola gets to be memorable among its consumers. The intended message conveyed in their slogan is also universal. Coca Cola uses POS, T.V commercials, print media, and billboards as examples of advertisement as a tool of IMC (Duncan Everett, 1993). Direct marketing enhances communication is directly made within end consumers and organizations directly. Coca-Cola takes upon itself to make direct contact with its customers through various tools under this category. Through emails and text messages Coca Cola finds easy and convenient to look for customer's views and perceptions which use the approach of outside-in approach (Duncan, T., Caywood, 1996). Direct marketing helps to create a sense of belonging which most customers want and this helps boost business and it is not different for Coca Cola who have found tremendous results using the tool. Other tools are brochures, catalogs, promotional letters and etc. Offerings that are done throughout partnership for instance hotels and restaurants also hugely assist. Social Media and Interactive marketing In this era, technology has advanced and this has led to companies changing how they market themselves. Coca Cola has made a trend where they use social media to get to their customers. The updated pages got an attractive appeal to the eye of the customers making it easy for the customers to fall in love with their products. Compared to other companies who are competitors to Coca Cola the company has out done the rest by using a strategy known as after hour which simply means that at no time are their social pages dormant when it comes to updating (Keller, 2009). The constant updating creates a bond to the customer which means that the product of the company is reviewed many times. In the social media, the company gets to interact with its customers which help the company diversify the other tools through social interacting. Its application is one that makes the company stand out leaving a space of no competition to no other. Coca Cola also uses social media in the launching of their products which also makes social media a way of advertisement. Through social media, prices are introduced creating awareness when it comes even to the brand. Coca Cola as a company has faced struggles when it comes to the IMC. Recommendations pertaining the IMC mix and strategy should be highly advisable for the company. The company should know its audience better in order to make the IMC successful. Knowing the consumer's preferences would give Coca Cola a better chance when it comes to the delivery of their services and products. The company should do a thorough research where planning follows so as to know the purchase patterns and also know the lovable of their customers. To make the companys marketing strategy a success the efforts to evaluate even the prospects should be keenly undertaken so as to make the customer trends be known. Another thing is that the company should make the entire message consistent (Finne Grnroos, 2009). Consistency brings about identity. With identity customers would like to be associated with the company since the brand is well known and has a value on it. Consistency enables accompany to have a constant reputation and its identification makes even prospects want to be associated with the company. Another recommendation is the tools of IMC should be carefully used so as to build the reputation of a company. The tools also make the company unique since the IMC tools convey a specific, message which is only reputable to a company. The IMC success depends on all of these factors and so as to integrate the marketing communication deep measures should be strictly followed to make it all a success. References Belch, G. E., Belch, M. A., Kerr, G. F., Powell, I. (2014): Advertising: An integrated marketing communication perspective. McGraw-Hill Education Schultz, D. E. (1992): Integrated marketing communications.Journal of Promotion Management,1(1), 99-104. Van Riel, C. B., Fombrun, C. J. (2007): Essentials of corporate communication: Implementing practices for effective reputation management. Routledge. Lane Keller, K. (2001): Mastering the marketing communications mix: Micro and macro perspectives on integrated marketing communication programs. Keller, K. L. (2009)L: Building strong brands in a modern marketing communications environment.Journal of marketing communications,15(2-3), 139-155 Naik, P. A., Raman, K. (2003): Understanding the impact of synergy in multimedia communications.Journal of Marketing Research,40(4), 375-388. Duncan, T., Moriarty, S. E. (1998): A communication-based marketing model for managing relationships.The Journal of Marketing, 1-13. Smith, P. R., Taylor, J. (2004): Marketing communications: an integrated approach. Kogan Page Publishers Thrassou, A., Vrontis, D. (2009): A new consumer relationship model: the marketing communications application.Journal of Promotion Management,15(4), 499-521. Stammerjohan, C., Wood, C. M., Chang, Y., Thorson, E. (2005): An empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge.Journal of Advertising,34(4), 55-67. Belch, G. E., Belch, M. A. (2004).Advertising and Promotion: An Integrated Marketing Communications Perspective,(6 Th. New York: NY: McGraw-Hill. Duncan, T. R., Everett, S. E. (1993): Client perceptions of integrated marketing communications.Journal of Advertising Research,33(3), 30-40 Low, G. S. (2000): Correlates of integrated marketing communications.Journal of Advertising Research,40(3), 27-39 Holm, O. (2006): Integrated marketing communication: from tactics to strategy.Corporate Communications: An International Journal,11(1), 23-33. Duncan, T., Caywood, C. (1996): The concept, process, and evolution of integrated marketing communication.Integrated Communication: Synergy of persuasive voices, 13-34 Finne, ., Grnroos, C. (2009): Rethinking marketing communication: From integrated marketing communication to relationship communication.Journal of Marketing Communications,15(2-3), 179-195.